Augmented Reality Experience
Kunstsilo Museum
Enhancing Kunstsilo's museum opening
Services // IMMERSIVE // AUGMENTED REALITY
Brief
Nestled on Odderøya in Kristiansand, Norway, Kunstsilo stands as a testament to transformation and innovation. Once a grain silo, this remarkable structure has evolved into an award-winning hub for art and cultural experiences, poised to become one of Northern Europe’s most dynamic art museums.
In May, the museum will open its doors, inviting art enthusiasts to embark on a journey through the Tangen collection, a treasure trove of Nordic modernism and the cornerstone of Kunstsilo’s permanent collections.
At the heart of Kunstsilo’s debut is the inaugural exhibition, ‘Passions of the North,’ an exploration of Nordic art’s vibrant evolution. Delving into the interplay of society, community, and the juxtaposition of mechanical and organic elements, the exhibition offers a captivating narrative of rural and urban life. With over 700 works from the Tangen Collection spanning 1910 to 1990, ‘Passions of the North’ presents a multifaceted perspective on Modern art’s reflection of the tumultuous 20th century.
In line with the museum’s ethos of innovation, the Kunstsilo team wanted to deliver a cutting-edge experience to visitors, offering them deeper and more engaging insights into the artworks. LuzidLab proposed a solution to harness the magic of augmented reality (AR), with animations and extended content that enrich the pieces, truly bringing them to life.
Experience
Kunstsilo Museum’s AR-enhanced exhibition offers a seamless blend of technology and art, engaging visitors from the moment they download the app. Through interactive encounters with Nordic masterpieces, the experience is designed to educate and inspire.
The journey begins with Harald Gierising’s “Seated Mandolin Player, 1920,” where AR breathes life into the artwork, allowing visitors to witness the music and immerse themselves in the atmosphere.
Spread across four floors and 25 curated rooms, AR labels guide visitors to highlights, enhancing exploration. Each AR-enhanced artwork provides deeper interaction, revealing the artist’s narrative and creative process.
Interactive features like videos and quizzes cater to all ages, promoting shared learning experiences for families. Adults can engage in peer dialogue through the comment system, enriching their understanding of the collections.
The exhibition concludes with a room where families can unleash their creativity on AR-adorned canvases, bridging observation and creation.
Kunstsilo integration of AR technology transforms passive observation into active engagement and creative expression, leaving visitors with unforgettable connections to art and culture.
Credits
Mike van der Noordt
Creative Director and Developer
David Robinson
UX/UI design
Kunstsilo Team
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