discovery

Discovery and Strategy

We begin the process of working with you and your teams to define the challenge for your project or product.

Through a combination of market research, workshops, user research and stakeholder interviews, we drill down to the essential needs and goals, providing clarity for your vision and what’s needed to chart the course.

If a new brand, project or even a rebrand, we believe it is essential to establish the why before moving on to the what and the how to bring it to life. We work with you to establish a solid foundation – to determine why your brand needs to exist and what it stands for. At this point, we help you develop your core values, brand purpose, promise and vision.

Once we are clear on the why, we put your vision and values into a voice, and personality for your brand. We help you develop words and phrases to communicate the value of your brand or project to others. This voice will come to life in a positioning statement, story, tagline and other messaging.

Once your brand is anchored in your values and resulting strategy, we move onto the how and the what.

To achieve brand recognition and reputation, effective planning is vital. This information empowers you to build engaging narratives across an ever-increasing landscape of touchpoints, ensuring your message is seen by the right people at the right time.

All this while ensuring the plan ties back to your values and goals

production

Content Production

Knowing what story to tell and how to tell it is as important as the story itself. Crucial to the creation of a successful content strategy is a keen focus on its intended audience.

We identify who your public are, understand their behaviours, the content they are looking for and why. We then employ the best narrative techniques to reach them in engaging and entertaining ways.

We write scripts that place your audiences at the heart of your story. They range from the retelling of factual events supported by archive and in-person interviews — to fictitious dramatic narratives brought to life theatrically.

As award-winning storytellers, we have years of experience in crafting emotive and captivating tales for audiences of all ages and backgrounds. We have done so for broadcasters and cultural institutions around the globe.

Example productions:

– Audio Tours
– Multimedia Guides
– Script Writing
– Copywriting
– Recorded interviews and oral histories

From music to sound-design audio has a singular capacity to transport a person into a completely different world.

Our collective features experts from the world of audio production and composition  Their work spans game sound design, feature-film scores, recorded interviews, radio plays and live performance. One Luzidlabber even played bass with Prince!

Whatever the need there is someone in our community who will ensure your audio strikes the right chord.

Our audio services include:

– Sound Design
– Voice over recording & mixing
– Audio production
– Audio Mixing
– Score composition
– 3d/binaural audio

Whatever your video and film production needs may be, we can deliver.
We shoot, edit and produce Multicam concerts, studio shoots, single-cam documentaries and commercials alike.

Members of our collective have written, produced and directed shows of all scales and budgets for TV networks like the BBC, Sky, ITV, TV3, RTV — winning several awards along the way.

Solutions include:
– Scriptwriting
– Archive Research
– Interview records
– Location shoots
– Studio shoots
– Editing
– Mixing
– Encoding
– Title sequences
– Motion graphics

We are huge fans of animation and the ability it provides to realise any world or situation we can dream of.

Animation is a powerful storytelling tool. The simplest of messages can be brought to life in incredible and engaging ways by harnessing 2d or 3d animation.

From content for young children to high-end CGI and 3d modelling, we can deliver the right type of animation for your project.

Our animation process includes:
– Moodboards
– Storyboards
– Animatics
– Animation
– Lighting
– Renders

Product design

Digital Design

Our co-founders have designed over 300 digital products for leading brands, museums and sports teams worldwide.

Bringing this vast experience to LuzidLab, we design everything from mobile applications and responsive websites to interactive experiences. We are passionate about delivering elegant, sophisticated and intuitive solutions for our clients and the end-user.

Experience design (UX) is the practice of designing how products, processes, services, events, and environments work. The field places emphasis on ensuring the best possible experience for the end-user. Effective UX focuses on user behaviour, human/technology interactions and information design to provide the best solutions that work for the intended audience.

Our experience design solutions include:
– User research
– User journeys
– Wireframes
– Mock-ups
– Prototypes
– User testing

Designing how a digital product looks and feels is where User Interface Design (UI) comes in. The field focuses on making digital interfaces look as attractive as is possible whilst being effective, engaging and intuitive to use.

Since 2005, we have been designing interfaces for brands, broadcasters and prestigious institutions globally.

UI design is an ever-evolving field; keeping up to date with the latest best practices in design and accessibility is key to our success and that of our partners.

We deliver UI design for:
– Mobile applications
– Responsive websites
– Web apps
– Software platforms
– Interactive interfaces


UX design

Experience Design

Experiential Design refers to the harnessing of sound, lighting and stage design to engender human interaction and elicit emotional responses within a created environment. This field provides the opportunity to combine layers of visual, tactile or sensory interaction with storytelling techniques to construct new worlds.

Our broad expertise in experiential design gained through interaction, installation and spatial design gives us an edge when it comes to constructing immersive experiences around your story.

With new technologies like spatial audio, visual projection methods or sensors (both physical and geographical), this field is constantly evolving, and we are growing with it.

Whether you want to design an exhibition, a site-specific installation, or an educational experience, get in touch and let’s collaborate.

We create augmented reality experiences using the latest platforms available. Whether based on image recognition, 3D representations of large scale environments, or fully persistent AR, we can bring it to life.

Augmented Reality presents us with a new paradigm of design and storytelling. Since we have played with this technology since the early 2000s, we are ready to apply our experience and know-how to this growing realm of digital storytelling.

The technology experienced a few “false starts” over the years. The hardware wasn’t ready for broad audiences, and it took a while before the world realised that VR has possibilities that go beyond (or are maybe even better suited to) the gaming industry.

The hardware is now potent enough to offer high-quality events without the need for high-end PC’s and cables and all within realistic budgets. Also, web-based Virtual Reality is now ready for production-standard experiences, making delivery of great VR possible to audiences wherever they are, as long as they can get online.

VR’s challenges, strengths and weaknesses have been clearly defined, and new paradigms of storytelling have reached maturity (in this corner of immersive design). These elements have all finally aligned to enable Virtual Reality to live up to the many expectations made of it.

Members of the collective have been creating innovative VR experiences as the technology has been evolving.  They have built award-winning dramas, music videos, games and interactive experiences on the platforms.  Let us do so for you.

We create augmented reality experiences using the latest platforms available. Whether based on image recognition, 3D representations of large scale environments, or fully persistent AR, we can bring it to life.

Augmented Reality presents us with a new paradigm of design and storytelling. Since we have played with this technology since the early 2000s, we are ready to apply our experience and know-how to this growing realm of digital storytelling.

Art is our world.  We have been producing interactive installations and spatial design for galleries, exhibitions and cultural institutions for years.

For an experience to be genuinely site-specific, we immerse ourselves in the local history, architecture and social context. Documenting and mapping these variables are quintessential to bringing together the site and story to create the experience.

We collaborate with architects, concept artists and designers, both interior and theatrical, to produce the ideal installations for the broadest variety of spaces.

Luzidlab Products

Luzidlab has developed a software platform that enables the placement of Public Artworks as persistent augmented reality events.

Digital Canvas’s platform enables us to work with artists of all types to place their works in public spaces in completely sustainable, non-intrusive ways. The platform uses both image recognition and geo-location to position artworks around a city digitally.

The artworks can be traditional image-based pieces or interactive works made up of video, audio or animated elements. These pieces will always be available to the public wherever they are placed but visible only through mobile devices.

We are always looking for artists and organisations to collaborate with on rolling digital canvas out.

UAre is Luzidlab’s proprietary platform that brings together geo-location, wayfinding and AR technologies.   Uare enables us to turn any city into an art gallery.

The platform enables us to place AR events, artworks or multimedia content anywhere in a city.  Using an interactive map with GPS geolocation users can move around the city and enjoy the artworks or content on their mobile phones.

Additional features include the ability to group these events as a walking tour or treasure hunt.

museums

Museums and Cultural Sites

We are veterans of the Museum and Heritage sector. Our founders have spent years designing and delivering interactive experiences and multimedia guides for global cultural institutions.

To deliver exceptional visitor experiences, Luzidlab has partnered with GURU Experience Co. to bring the GURU Platform, GURU Guide and Data Reporting solutions to our clients in Europe.

Unlike others in the market, the GURU Platform serves to function as a one-stop-shop for all digital guide needs. It allows museums and cultural institutions to create, manage, and maintain their mobile guides. In addition to traditional tour content of audio, images, and text, the agile platform is continuously evolving through the addition of interactive and expanded applications such as AR, VR, way-finding, and games.

With GURU as our technical partners, Luzidlab can provide our clients with a holistic suite of services. Solutions that enable the creation and management of tours, queuing, ticketing, events, and membership schemes, all powered by a single platform.

The combination of Luzidlab’s design and content production skills with Guru’s technology platform enables our clients to deliver unforgettable experiences and accomplish even more of their digital goals.

Through an exclusive partnership with GURU Experience Co., we are pleased to be able to offer the GURU Platform to European cultural institutions, for the first time.   The GURU CMS is the only cloud-based CMS on the market built specifically for museums and cultural attractions.

The platform is equipped with everything needed to deliver scalable, digital visitor experiences that keep up with the audience’s ever-evolving needs.  From traditional audio guides to multimedia applications, via seamless way-finding, games and augmented-reality features, the GURU does it all.

The CMS has been designed with a simple drag-and-drop interface. It is intuitive and easy to use for team members with differing levels of technical expertise.

The GURU CMS facilitates the creation of:

Multimedia mobile experiences with engaging content including audio, video, AR, VR, and more.

Interactive storytelling with features like scavenger hunts, games, selfie filters, along linear or random tour paths.

Accessible guides. Apps that maximise audience inclusivity, with multi-language capabilities and ADA compliance.

Scalable solutions that grow with you. The GURU CMS system is perfect for small-to-mid sized museums and large multi-site institutions alike. With its ever-evolving list of capabilities, the platform can do as much or as little as you need.

The ability to constantly optimise your onsite experience is critical to ensure visitor satisfaction. With a suite of Data reporting features built into the platform, the GURU platform enables you to do just that.

Through its client interface, you’ll access a live and robust data dashboard displaying essential visitor information like heat maps, traffic patterns, content engagement rates, and location of app engagement. The suite of tools provides you with everything you need to keep your visitors happy.

Guru’s proprietary location-aware technology provides intuitive way-finding and conveniently delivers relevant content based on a visitor’s location. The platforms’ geo-location and geo-fencing functionalities automatically refreshes the guide’s content depending on where the user is.

If on-site, the digital guide can display the works around them, or lead them around the exhibition.

When off-site the guide acts as a content library allowing the user to continue engaging with your institution by exploring your collections and accessing the information they would like, wherever they are.

The GURU platform has built-in capabilities to deliver a broad range of interactive features to enhance your visitor’s experience. Scavenger hunts, Augmented Reality, 360 videos and VR events are all possible as means to truly elevate their visit and immerse them within your story.

Luzidlab with the GURU platform are your partners; your success is our success and we have a formula that works. We’ve seen what happens when museums pour millions into one-time app creation: months later, the app’s content and technology are out-of-date. Our team maintains your app seamlessly so your team can rest easy.

As your exhibits and programs change, you have full access to our CMS that allows you to update your app’s content in real time—keeping your visitors engaged.

We provide continuous tech updates so that months and even years from now, your app will still be relevant and compatible with any OS changes that come out in the market.


We create for clients worldwide

Get in touch and let’s explore how we can work together.

LET'S TALK