Inside the Lab: the power of the collective

Mike van der Noordt

Mike van der NoordtCo-Founder and Artistic Director (he/him)


What skill(s) and speciality do you bring to LuzidLab? 

My experience in all aspects of the creation and production of immersive solutions.  This encompasses  3D design, animation, modelling, rendering, Virtual Reality, and Augmented Reality. Also, my background in new media arts is applied to interactive/immersive installation, video mapping, VJ-ing and data-visualisation. 

What inspires you? Where do you find inspiration for your work? 
Everyday life, emerging technology, politics and environmental issues.

What drives you? How do you harness that? 
My main drive is learning, improving and broadening my horizon. I harness that by regular training, following trends in technology and design, exploring “the other side”; searching for the common factor, the compromise.

When you need to be creative and think up solutions, how do you do it?
Immerse myself in the works and processes of artists and studios I love. Visiting exhibitions and being inspired by different (often more traditional) media than I’m used to working with. Have a good brainstorm with friends and peers about a wide range of subjects. Getting lost and find my way back…

What are the rituals or routines that are part of your process?
Surfing or snowboarding; big space, big movements, wide horizon, the raw power of nature, pure physical activity to offset the small movements, confined space of the studio, and the chaos of information overload. This is my meditation.