Inside the Lab: the power of the collective

David Robinson - Creative Director LuzidLab

David Robinson (he/him)

Co-Founder and Creative Director (he/him)

What skill(s) and speciality do you bring to LuzidLab?
Creative design direction and a long experience in graphic design, specialising in digital design but coming from a more traditional print design background.

What inspires you? Where do you find inspiration for your work?
I try to look for interesting and unique connections between things that already exist. Inspiration for these connections comes from many sources. I prefer to look backwards, and within fields that are distinct from my own to find these connections, so the resulting work is more unique.

What drives you? How do you harness that?
Probably as a result of training my whole life in martial arts, I believe in a mindset of constant improvement and development. Through this mindset, I’m able to set myself challenges that cause uncomfortable hurdles that need to be overcome but ultimately lead to self-improvement.

What are the rituals or routines that are part of your process?
Exercise and meditation to maintain a healthy mindset and body. This ensures that all the other things I discussed have a good base.